Kinship Systems

This SaaS startup needed a website and messaging that would attract an acquiring company.

Brand design
Web design
Development
Copywriting

Background + Problem

Kinship Systems was preparing to sell, but knew their existing website wasn’t communicating their value. They came to us to refine their product positioning and modernize their website

The Solution

  • An updated brand kit with app mockups, iconography & curated photography
  • Positioning and copywriting establishing Kinship as a leader in CRM technology
  • A website that clearly communicated product value to potential buyers
  • Sales-ready collateral including investor decks, social templates & one-pagers

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The Impact

Kinship Systems was acquired in September 2024.

Strategic positioning and a new website strengthened the company’s value during the acquisition process.

More than a redesign,
a strategic transformation

Before
After

What we created

“Our new website helped position our company for acquisition.”

“Nicole and her team came on as strategic partners at a critical moment and delivered a website that clearly strengthened our positioning during the acquisition process. Kinship was acquired in September 2024, and the website played a meaningful role in supporting that outcome.”
Kinship Leadership Team

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Crappy websites are so out in 2026.

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