Field Notes

Practical insights and resources to help you build a brand and website that scales — brilliant ideas that likely began scribbled on a sticky note.

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A few hot takes

Insights and resources from the desk of a brand & website strategist

Conversion
Brand
Website
3
min read

If your brand needs explaining, it’s not working

Strong brands don’t require long explanations. They make their value clear immediately.
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SEO
Inspiration
Website
Brand
Conversion
Brand
Website
4
min read

How to know if your website is holding you back

Is your website holding your business back? learn the key signs your website isn’t converting and how to fix your messaging, structure, and strategy.
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